Use the following headings to help you put together your information on each of the following theories

• Passive or active consumption; 
• Hypodermic needle model; 
• Uses and gratifications theory; 
• Reception study including Responses (negotiated, preferred, oppositional and participatory).

Headings

1. What are the key characteristics of this theory, explain in your own words how this is theory works?
2. Draw a diagram of find another way other than words to explain this theory 
3. Find a use a Media example (Poster, Film, TV show, Social Media) that you could apply this theory to? How would you measure the effect on the audience to show if this theory is successful?

passive and active consumption.